Joe and I are huge fans of Papa Murhpy's. We love their delite pizzas, pizza that supposedly is low calorie compared to their other pizzas. I don't think it tastes low cal and I'm a huge fan of super thin crust pizza so I love it. Anyway, we got coupons in the mail and on the back above a picture of one of their 20 pounder pizzas, it says, "Belts have notches for a reason." HAHAHA. I laughed and showed Joe but started thinking about that tagline. If I were a consumer of this 20 pound pizza I think that would totally turn me off from buying it. It even made me resist going to get a delite pizza for dinner Sunday. It's like it's saying, "eat me and you'll get fat!" I guess the truth hurts!